Top 5 Personal Finance Budgeting and Planning Apps in South Africa Q2 2023

During the second quarter of 2023, the top 5 personal finance budgeting and planning apps in South Africa showed varied performance in terms of weekly downloads, revenue, and active users. Below is an overview of their performance based on data from Sensor Tower.

22seven: Budget, Track & Save saw stable weekly revenue, fluctuating between $4 and $8, peaking at $8 in the final week of June. Weekly downloads started strong with 846 in late March, reaching a high of 1.3K in mid-April, and ended the quarter with 857. However, weekly active users showed a decline from approximately 2K in late March to 1.7K by the end of June.

Splitwise experienced a consistent increase in weekly revenue, starting at $90 at the end of March and peaking at $167 in early June. Weekly downloads were also robust, starting at 753 and ending at 907 in the last week of June. The app maintained a healthy number of weekly active users, fluctuating around 3K, with a high of 3.1K at the end of June.

Budget planner—Expense tracker showed a mixed performance. Weekly revenue varied, peaking at $82 in late May and ending at $46 in the last week of June. Weekly downloads started at 510 and saw a drop to 294 in early June, before recovering to 436 by the end of the quarter. Weekly active users also saw fluctuations, starting at 954 and ending slightly lower at 882.

Simfolio - Financial Planner showed significant growth in weekly revenue, starting at $38 and peaking at $137 in mid-June. Weekly downloads showed a similar upward trend, beginning at 749 and ending at 276, with a peak of 560 in early June. The app did not report weekly active users data.

Lastly, Wallet: Budget Expense Tracker maintained steady weekly revenue, ranging from $54 to $142, peaking in late May. Weekly downloads were relatively stable, starting at 237 and ending at 205. Weekly active users remained consistent, fluctuating around 1K, peaking at 1.2K in late April.

For more detailed insights and data trends, visit Sensor Tower.